journal

Finding clothes in Vietnam as a midsize girl can be... humbling

You walk into a cute boutique.
Pick the biggest size.
It stops at your hips.

Next shop.
Same story.

We know because that's exactly why PROFILEMÔMÔ exists.

We design for women who don't fit the "free-size" idea of fashion, especially pear-shaped and midsize bodies. We choose fabrics that feel good, fit comfortably, and still look like something you'd actually want to wear.

Our clothings fit up to around 75kg (US size 8-10) but honestly, we don't love reducing people to numbers. Fit depends on body shape, proportions, and the cut of each piece. 

So if you're in Saigon, we're just a short stop between the airport and the city centre. Come try things on, we'll help you find what feels right. And you might finally find the pair of pants that actually gets past your hips.